REGIA

Birth of the brand

The Regia brand takes shape in 2013, in the main footwear district of Veneto, the Brenta Riviera, an area that has always stood out for its uniqueness and product quality. Regina Favaron, the creator, develops the brand with the aim of launching a product in the footwear world that reflects her style and personality.

REGINA Favaron

The creator

Regina, active for more than twenty years as a designer in the footwear world in the Riviera area, began her career in one of the most renowned style offices in the area, and then, in 2008, together with her husband Fabio Marigo, opened their business, the White Studio Italia style office, located in Fiesso d’Artico, in the heart of the Brenta Riviera and a few steps away from its symbolic place, the splendid National Museum Villa Pisani.

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THE BRAND

The aim, the target and the development

At its debut Regia presents itself with a mono-product, a unique sneaker characterized by a foulard lacing. Today the brand resumes its activity after a few years of pause, during which the growing increase in the sneakers product market has led it to almost complete saturation. For this reason the new purpose of the brand is to bring back to life the typical style of the Riviera: elegant, simple but at the same time sought after with trendy and fashionable products that reflect a woman like Regina herself over the years has become. A product of mastery totally and proudly Made in Italy, which follows the rhythm of progress and the needs of today’s women, which combines precious materials for a woman with a sophisticated and versatile aesthetic vision. Boots, ankle boots, shoes and more that inevitably reflect her fashion sense, made by a historic company in the area, Peter Flowers, who has been producing high quality footwear for many years. All this resumes even after a continuous request and various solicitations from girls, followers who over the years have never stopped following her and requesting her return.